Announced to the world with a pair of photos published on Instagram, Advisory Board Crystals' linkup with Marvel plays into the idea of blind box collectibles. Packaging arrives in a booster pack-reminiscent foil, while the sneakers presumably arrive in a box inspired by Fantastic Four comic books.
Initial teasers see the number 1 on the top-right corner of the box, complete with nods to both Marvel and Abc. The brand owners invited netizens to take a guess on what the impending collaboration is and the official Advisory Board Crystals Instagram account has reacted positively to the following guesses:
- Silver Surfer theme, with pairs inspired by different versions (male and female) of the character
- PUMA collaboration (guesses for Vans, Adidas, ASICS, Nike were discarded, while a Saucony relationship was alluded to go public in 2026)
- Ties to San Diego Comic-Con taking place from July 24-27
House of Heat° has reached out to Guest and Haber for specific details about the project, but we're waiting for a response. In the meantime, stay put, and check out the Tom Sachs Mars Yard 3.0 collaboration with Nike.
If you want to stay within the world of Marvel, check out the Fantastic Four x Crocs Classic Clog.