Nike is expanding its Blue Ribbon Elite NIL program with the addition of 11 Stanford University student-athletes, further strengthening a partnership between the brand and the university that spans more than 25 years. Announced on October 7, the move brings athletes from six sports into Nike’s growing roster of more than 100 elite NIL athletes.
The new additions include Lizzy Andrew in volleyball, Jade Berry in softball, Caroline Birkel and Lizzie Boamah in soccer, Caroline Bricker in swimming, Nico Brown, Micah Ford and Jay Green in football, Levi Jung-Ruivivar in gymnastics, Tatum Marsh in baseball, and Hailee Swain in basketball.
Nike’s Blue Ribbon Elite program aims to take NIL partnerships beyond traditional brand representation, giving athletes personalized support across performance, training, product, styling, media and content. The initiative also creates opportunities for student-athletes to contribute to brand campaigns, product innovation and creative direction while building their identities across sport, business and culture.
The expansion builds on Nike and Stanford’s longstanding relationship, connecting the brand with a new generation of Cardinal athletes as they develop their careers on and off the field.
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