The New Balance 1000 "Metallic Silver" Releases July 10

The Roland TR-808 drum machine is not just an electronic device; it's a cultural icon that reshaped the music landscape. From Marvin Gaye's soulful rhythms to Kanye West's groundbreaking "808s & Heartbreak," the TR-808 has left an indelible mark on the music world. Despite its brief production run in the early 1980s, its influence extends across generations and genres, cementing its place as the most celebrated drum machine in history.

In honor of the instrument's enduring legacy, Roland has teamed up with New Balance for a special "808 Day" celebration on August 8th, transforming the renowned TR-808 into a fashionable statement with the New Balance Tiago Lemos 808 skate shoe. This collaboration marries Roland's musical genius with New Balance's innovative design, paying homage to the drum machine's distinctive aesthetic and sound.

The New Balance Tiago Lemos 808 skate shoe is a masterpiece of thematic design, featuring orange and yellow accents that mimic the 808's iconic buttons. The typography on the heel reads "Rhythm Composer" and the Roland logo on the tongue nod to the original instrument's design, while the insoles brandish a co-branded New Balance x Roland graphic in vibrant orange. The shoe incorporates unique design elements like a rubber hangtag shaped like the TR-808, with additional detailing on the upper eyestays and heel logos in yellow to highlight the thematic color scheme. The rest of the shoe is draped in black, allowing these intricate details to stand out dramatically.

The New Balance Tiago Lemos 808 will be released fittingly on August 8th, known affectionately as "808 Day." It is priced at $120.