The Kids Exclusive DTLR x New Balance 990v6 "Gelato" Releases On July 12th

This summer, DTLR and New Balance are serving up a delightful treat for kids with the exclusive release of the New Balance 990v6 "Gelato." Inspired by the refreshing joy of enjoying a scoop of ice-cold gelato on a warm day, this kids'-exclusive sneaker encapsulates the vibrant spirit of summer with its colorful and playful design.

The New Balance 990v6 "Gelato" features a color palette as diverse and appealing as a gelateria’s offerings. With hues that mimic the tantalizing flavors of lemon, blue raspberry, orange, apple, and grape, these sneakers are designed to capture the imaginations of children and evoke the sweetness of their favorite summer treats.

Constructed with a breathable grey mesh upper, the "Gelato" allows for ample ventilation, making it an ideal choice for active kids during the hot months. The vivid suede overlays provide a striking contrast, adding an element of fun and flair to the durable design. Each color choice represents a different gelato flavor, making every pair a unique expression of summertime joy.

Comfort is key in any children’s footwear, and the 990v6 "Gelato" does not disappoint. Equipped with soft foam midsoles, the sneakers offer all-day cushioning to support endless summer adventures, from playground escapades to family outings. The sturdy rubber outsoles ensure excellent traction, so whether kids are sprinting to catch the ice cream truck or playing tag in the park, they can do so with confidence.

The DTLR-exclusive New Balance 990v6 “Gelato” is set to launch on Friday, July 12th, just in time for the peak of summer. Available in grade-school, pre-school, and toddler sizes, these sneakers are not just footwear but a celebration of all the fun and excitement that summer has to offer.

Make sure to mark your calendars and prepare to add a burst of flavor to your child’s summer wardrobe with the New Balance 990v6 "Gelato," exclusively at DTLR. Make sure to keep your eyes on our official twitter for further updates.