Dallas Mavericks Name New Balance Official Footwear and Apparel Partner

The Dallas Mavericks and New Balance have entered a new multi-year partnership, naming New Balance the Official Footwear and Apparel Partner of the franchise.

The agreement will see the two sides work together across fan experiences, co-branded merchandise, community initiatives and in-arena activations throughout the NBA season.

The partnership also gives New Balance a stronger foothold in Dallas through its relationship with Mavericks forward Cooper Flagg, creating a direct connection between the brand, the franchise and one of its most prominent basketball athletes.

“We’re excited to welcome New Balance to the Mavericks family,” Mavericks President Ethan Casson said. “New Balance brings a tremendous opportunity to build on its relationship with Cooper, while creating unique experiences for our fans and making a meaningful impact throughout the North Texas community.”

New Balance Global Director of Sports Marketing Naveen Lokesh added that the partnership gives the company an opportunity to become more connected to Dallas basketball culture while building around Flagg as he begins his career with the Mavericks.

To celebrate the agreement, New Balance is hosting a two-day fan activation outside the arena on November 8 and 9, featuring interactive games, giveaways and experiences centered around New Balance, the Mavericks and Flagg.

The deal marks another step in the continued expansion of New Balance Basketball, with the brand growing its presence around the NBA through athletes, teams and basketball-focused activations.

For more on New Balance basketball, make sure to checkout Tyrese Maxey's New Balance Maxey V1.

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