swang x Jordan Brand Partnership Announced

swang and Jordan Brand have announced a new cultural partnership, aimed at supporting a more accessible and community-driven future for golf. The collaboration reflects a broader shift in the sport, as new audiences continue to engage with the game in more relaxed and inclusive settings.

Founded in Los Angeles, swang has built a following through its community-led approach to golf. What started as informal range meetups has developed into a consistent platform where players of all levels can participate, with an emphasis on openness, creativity, and shared experience.

Jordan Brand enters the partnership as a long-term collaborator, aligning with swang’s existing foundation rather than reshaping it. The connection also reflects Michael Jordan’s long-standing presence in golf, both through personal involvement and his influence on style within the sport.

The partnership will center around swang’s FREE RANGE sessions at Rancho Park, held every other Thursday. These gatherings provide access to equipment, instruction, and a casual environment for players to connect. Future plans include expanded programming, such as tournaments and additional community-focused events.

Overall, the partnership between swang and Jordan Brand focuses on access, participation, and steady growth within the game, with an emphasis on meeting players where they are.

Away from the golf course, Jordan Brand is set to takeover the gridiron with these new Air Jordan 11 Lows.