Nordstrom's NYC Jordan Brand Pop-Up Celebrates Women's Sneaker Culture

Jordan Brand is elevating its commitment to women's streetwear with an exclusive pop-up shop at Nordstrom NYC, situated at the bustling intersection of 57th St. and Broadway.

This collaboration, titled "Jordan Brand at The Corner," transforms a section of Nordstrom’s flagship store into a haven for women’s streetwear and sneaker culture, featuring a lineup of exclusive apparel, sneakers, and accessories.

Aiming to offer more than just shopping, the pop-up will host "Girl Talk" sessions every Thursday. These gatherings will feature influential women discussing their roles in basketball and streetwear, creating a platform for empowerment and dialogue within the community.

Tacey Powers, Nordstrom’s Executive Vice President and General Merchandise Manager for Shoes, expressed excitement about the collaboration, noting, "This pop-up is all about celebrating women's streetwear and sneaker culture. It's a unique opportunity for our customers to discover exclusive drops and connect with a dynamic fashion community."

D’Anna Foster, GM of Jordan Brand Women’s Streetwear, North America, also highlighted the significance of this initiative, stating, "The Jordan Brand partnership with Nordstrom magnifies our enduring legacy and impact on the women’s community. This innovative apparel and footwear experience gives her access to styling experts that inspire her to structure the perfect head-to-toe streetwear look with confidence and individualism."

"Jordan Brand at The Corner" promises an immersive experience, blending the worlds of sport, fashion, and culture. Open through November 10, the pop-up invites customers to explore personal style, engage with streetwear culture, and enjoy the latest offerings from Jordan Brand, available both in-store and online at Nordstrom.com.