The Air Jordan 3 "Seoul 2.0" Releases May 17

Jordan Brand is making its 40th-anniversary celebration one to remember, bringing back some of its most iconic releases and revisiting past inspirations for fresh interpretations. One such example is the upcoming Air Jordan 3 "Seoul 2.0," a follow-up to the highly sought-after 2018 release that paid tribute to the South Korea-hosted 1988 Summer Olympics and Michael Jordan's NBA Slam Dunk Contest win in the same year.

The original Air Jordan 3 "Seoul" was designed by Tinker Hatfield and Dan Sunwoo in Nike’s Innovation Kitchen to celebrate the 30th anniversary of the 1988 Seoul Summer Olympics. That limited-edition release featured Korean flag-inspired details, traditional elephant print overlays, and Seoul embroidery in Hangul on the back of the tongue.

The 2025 version will see a similar theme acorss the tongue and white leather upper, but with quilted blue collars, aged-look midsoles, and a shift to what appears to be a shaggy elephant print suede.

On April 3, BTS member J-Hope preivewed the pair courtside at a Los Angeles Lakers game. Instagram user @sneakergoodsmiami also shared an early look at the "Seoul 2.0" retro on social media. X user @ToNYD2WiLD recently posted new looks at the pair below.

Pairs are currently expected to drop on Thursday, May 17, via Nike SNKRS at 10 AM ET and select retailers alongside the matching shirt below.

Keep an eye on our Air Jordan Release Dates Calendar for further updates.