Air Jordan 3 “Do The Right Thing” Returns in 2027

Jordan Brand is expected to revisit the Air Jordan 3 “Do The Right Thing” in Spring 2027, bringing back a colorway that stands apart from traditional retros.

Originally released in 2007, the pair takes cues from the visual identity of Do the Right Thing, carrying over its bold tones into the design. Blue uppers, multicolor accents, and elephant print detailing give it a look that leans more toward storytelling than traditional OG inspiration.

The 2027 return is expected to align with the shoe’s 20th anniversary. While specifics have yet to be confirmed, early expectations point toward a build that remains consistent with the original release, including its vibrant color palette and signature material blocking.

Unlike many retros tied to on-court history, the “Do The Right Thing” Air Jordan 3 occupies a different space, one rooted in film, culture, and visual expression. Its return signals a continued willingness from Jordan Brand to revisit releases that extend beyond performance origins.

More details, including pricing and release specifics, are expected closer to its Spring 2027 launch window. The pair will release via Jordan Brand retailers and Nike.com. Stay tuned for official images and confirmed release details as the launch date draws closer.

For more on Jordan Brand, the Air Jordan 3 "True Blue" is also expected for Fall 2026.