END. x ASICS GEL-NIMBUS 10.1 "Milk" Serves Up a Fresh Take on Corner Shop Culture

Inspired by the simple rituals of daily life, the new END. x ASICS GEL-NIMBUS 10.1 ‘Milk’ takes cues from corner shop essentials—particularly the humble milk bottle. Whether it’s early morning milk runs or late-night snack missions, this lifestyle-focused release blends everyday nostalgia with premium execution.

The sneaker delivers a creamy palette and textural mix that mimics the tone and feel of a glass milk bottle. Mesh, leather, and glossy synthetic overlays create a layered composition that stays true to ASICS’ performance legacy, while END.’s storytelling approach grounds the design in lifestyle culture.

To mark the release, END. will transform its Soho location into a full-blown corner-shop milk bar on Wednesday, July 30th, offering custom milkshakes—including vegan options—for a limited time.

The END. x ASICS GEL-NIMBUS 10.1 ‘Milk’ launches Monday, July 28th, 2025, with pairs available for purchase starting Friday, August 1st, exclusively via endclothing.com and END. stores in Newcastle, Glasgow, Manchester, London, and Milan. Retail is set at £180 / €209 / $209.