Apple Unveils the iPhone 18 Pro and iPhone 18 Pro Max

Apple has officially introduced the iPhone 18 Pro and iPhone 18 Pro Max, with the new flagship models set to release on September 18.

The iPhone 18 Pro starts at $1,199, while the larger iPhone 18 Pro Max starts at $1,299. Both entry-level models come with 256GB of storage.

Battery life is another major focus this year. Apple rates the iPhone 18 Pro for up to 36 hours of video playback, while the iPhone 18 Pro Max reaches up to 45 hours. The new models also support faster charging, with Apple claiming they can reach a 50% charge in 15 minutes.

The Pro lineup arrives in Black, Glacier, Burgundy and Silver. The iPhone 18 Pro and iPhone 18 Pro Max release September 18, starting at $1,199 and $1,299, via Apple.com and select retailers such as Amazon.

Aside from the latest tech, Vans and SZA unveiled their upcoming collaboration, set to release on October 22.