Naked's Seventh Adidas Collaboration is Covered in Lace

In their seventh collaboration with Adidas Originals, Naked Copenhagen embraces the art of creation with a heartfelt tribute to the generations of artisans whose talents have enriched the creative world. This collection doesn’t simply look forward; it honors the past, drawing inspiration from the magic crafted by artists and creators who have laid the foundations for today’s innovators.

Centered around the iconic adidas Samba and Tischtennis models, the collaboration is a poetic homage to the patient artisans—the dedicated crafters whose lives are intertwined with their art. The collection features meticulous lace weaving designs, celebrating the intricate and time-honored craft that has been passed down through generations. The delicate lace pattern incorporates the daisy, a symbol of purity and love, reflecting the deep connection between a craftsman and their craft.

The choice of the daisy, a composite flower, highlights the beauty that arises from unity—the blending of two seeds into something profoundly beautiful. This motif runs deep in the collection, symbolizing the heritage and tradition that craft and creativity bring to our lives. The designs are not just garments; they are a narrative of elegance, ethereality, and the serene appreciation of heritage that shapes us.

For the campaign, Naked Copenhagen has selected four Copenhagen-based creatives—Jun, Kanya, Kaddi, and Xalli—whose diverse artistic visions embody the city’s rich tapestry of creativity. These individuals are not just models; they are storytellers, each adding their thread to the ever-evolving narrative of Copenhagen’s artistic heritage.

The Naked Copenhagen x Adidas Originals collection will initially be available exclusively at NAKED Copenhagen stores in Paris, Aarhus, and Copenhagen, and online at nakedcph.com starting August 7th. A wider global release is scheduled for September 13th, offering a unique opportunity to own a piece of this storied collaboration that bridges the past with the aspirations of what we hope to become. Celebrate creativity and craftsmanship with a collection designed not just to wear, but to inspire.