Jordan Brand Adds Summertime Flair to the Tatum 3 With New "Pink" Colorway

Jordan Brand is keeping the energy high for summer with a fresh new take on Jayson Tatum's signature sneaker. The upcoming Jordan Tatum 3 "Pink" delivers a bold, swirling blend of color that perfectly matches the season’s vibrant mood.

The pair features a pink-tinted body with an energetic mix of Lava Glow, Hot Punch, and Guava Ice hues, adding layers of dimension and pop throughout the design. Built with a lightweight frame and a conforming fit, the Tatum 3 offers athletes a blend of speed, support, and visual flair. The heel of the sneaker says "Put'em in a Blender" which is a nod to Jayson Tatums style of play. Whether you're lighting up the scoreboard or just flexing courtside, the Tatum 3 "Pink" ensures you'll stand out.

Designed to complement Tatum's dynamic style of play, the shoe is packed with performance tech to support quick cuts, explosive drives, and all-day comfort. And with a swirling pink motif across the upper, it brings a show stopping element that mirrors the way Tatum electrifies the game.

Priced at $125 for adult sizing, the Jordan Tatum 3 "Pink" will also arrive in kids’ versions, making it a full-family affair.

Expect the release to land via Nike.com and select Jordan Brand retailers on May 12.