Luka Dončić Laces Up His New Jordan Luka 4 in First Matchup Against the Dallas Mavericks

All eyes were on Luka Dončić last night as he finally faced his former Dallas Mavericks squad after being traded on Feb. 2. The now-Los Angeles Laker's Jordan Brand family took the occasion as a marketing opportunity, setting up billboards outside of the Crypto.com Arena and offering fans complimentary parking. The Nike, Inc. subsidiary also unveiled the Jordan Luka 4, its fourth signature sneaker for the Slovenian superstar.

The @NBAKicks account on X shared a first-look of the silhouette, setting the sneaker world into a frenzy. Dončić laced up the sneaker in a vibrant white, green, and black color scheme that bears resemblance to the 'Trick Shot' style that appeared on the Luka 2 in October 2023. Tech specs are still under wraps, but a quick glance at the Luka 4 reveals Cushlon foam midsoles and a textile base across the upper. An embroidered panel at the lateral profile creates a support loop with the sole unit, while stitching along the tongue pan out across the sidewalls to help with containment and lockdown.

One easter egg found on the latest from Jordan Brand for Dončić is an embroidered heart on the tongue's underside. The Lakers guard told @NBAKicks that this specific detail is inspired by his daugher.

Stay tuned for more details on the fourth iteration of the Jordan Luka series. Pairs should begin to roll out via Nike.com and other retailers as the end of summer approaches.

To stay up-to-date on other news from Team Jumpman, bookmark the Jordan Release Dates Calendar, which includes the Nigel Sylvester Jordan 4 'Brick by Brick' collaboration landing soon.