The SNS x Adidas Originals "Football Collection" Releases June 20

Amid the ongoing UEFA EURO 2024 excitement and with the Copa America and Olympic Games on the horizon, Sneakersnstuff (SNS), the renowned Swedish sneaker retailer, is proud to announce its latest collaboration with adidas Originals. The duo is set to launch the "adidas Originals x SNS Football Collection" on June 20th. This release follows the successful debut of the "adidas Original SNS GT II" and marks the second collaborative venture between adidas and SNS this year.

Celebrating 25 years of Sneakersnstuff and a vibrant partnership with adidas, the collection reimagines some of Adidas' most iconic football silhouettes, including the Samba JP, Predator, and Mundial Team. Each model has been meticulously crafted with premium materials, retro rubber gum soles, and distinctive co-branding, making this collection a tribute to the intertwined worlds of classic sneakers and football.

Johan Undén, Creative Director at Sneakersnstuff, expressed enthusiasm about the collaboration, "2024 has been a monumental year for us with our 25th anniversary and the continuation of our GT journey with adidas. We are thrilled to kick off UEFA EURO 2024 with the adidas Originals SNS Football Collection, offering something fresh and exciting for both classic sneaker enthusiasts and football fans. While Sweden may not be competing in the Euros this year, this collection allows us to proudly represent our heritage."

The launch will be commemorated with a unique event at Espace Mont Louis in Paris during Fashion Week. The festivities will include a football tournament and a release party, providing attendees an immersive experience to engage with the collection in a festive atmosphere.

The Adidas Originals x SNS Football Collection will be available through the SNS App and at SNS retail locations starting June 20th.