Here's Everything adidas Has Planned for 2026 NBA All-Star Weekend

The 2025-26 NBA season's mid-year break is inching closer. Countless fans, brands, and other participants are finalizing their plans for their visit to the greater Los Angeles area in celebration of basketball. adidas, the sponsor of several of All-Star Weekend's chosen talent, has just unveiled some of what it has planned in the "City of Angels" between Thursday, Feb. 12, and Sunday, Feb. 15.

A focal point of the Three Stripes' efforts are rooted in a commitment to the next generation of hoopers, cultural taste-makers, and creatives. On the professional front, adidas Basketball's partnership with Anthony Edwards has served as a masterclass in empowering the youth. Other athletes rocking with the Three Stripes during the Weekend include: Donovan Mitchell, VJ Edgecombe, Jeremiah Fears, and Collin Murray-Boyles.

“The next generation of basketball lives at the intersection of culture and performance," shared Max Staiger, Global General Manager of adidas Basketball. "NBA All-Star Weekend is the ultimate expression of that energy. In Los Angeles, we’re bringing the vision of adidas Basketball to life – immersing fans in the culture that defines the game and our journey to be the brand for the next generation."

During All-Star Weekend, fans will be able to participate in the sportswear juggernaut's plans by way of festive programming.

An ambitious series of new product drops kick off the brand's community-oriented initiatives. ASW-inspired takes on signature franchises—Harden Vol. 10, Dame X, D.O.N. ISSUE # 7, AE 2—are amongst dozens of items built for and rooted in basketball.

Check out the pairs ahead, followed by a schedule of events you can attend from Feb. 12-15.

In addition to product drops across Los Angeles, adidas invites the public to attend a number of different events and activations (with some still under wraps).

AntLand (Feb. 12-15)

A four-day retail experience, AntLand is inspired by Edwards and his peach world. The activation, however, has been modified with inspiration from Los Angeles.

adidas invites young hoopers to experience the game of basketball through Ant’s eyes. AntLAnd includes The DAWG Park, a half-court for 3v3 games and skills challenges, is at the center of the experience space. NBA 2K gaming lounges, laser tag tournaments, and other surprises will be present.

NIL Future Stars Showcase (Feb. 12-15, 3:30 p.m. PST-6:30 p.m.)

As part of its commitment to the sport's future, the Three Stripes will host an NIL Future Stars Showcase. The four-day event will feature the world's top high school athletes and elite international youth teams competing against each other. Participants include 5-star recruits like Anthony Thompson, Caleb Holt, and Bruce Branch III.

The Showdown (Feb. 14 @ 6 p.m. PST)

This is a one-day invitational with teams drafted by content creators Cam Wilder, Ray Asian Boy, YourRage, and Matt Kiatipis. Groups will compete against each other in a round-robin tournament with teams supported by NBA legends like Tracy McGrady.

adidas will be broadcasting live throughout the weekend, sharing the biggest moments with its global audience. Fans can stay tuned to @adidasBasketball on Instagram to get the latest updates about where to watch the games.

To shop all things hoops from the Three Stripes, visit adidas.com/basketball. All-Star pairs for signature athletes are scheduled to launch on Thursday, Feb. 12.